Built in India,
for India & the World
Sell Around is India's most powerful B2B & B2C marketplace platform — combining online selling, WhatsApp marketing automation, and global trade enablement in one place.
Our Mission: Democratise Digital Commerce for Every Indian Business
India has over 63 million MSMEs — the backbone of the Indian economy. Yet most of them still sell offline, struggling to reach customers beyond their city or state. Sell Around was born to change that.
We built one platform where any Indian business — from a kirana store to an exporter — can launch an online store, automate WhatsApp marketing, manage orders, and reach buyers across India and 150+ countries worldwide.
With India-EU FTA, India-UAE CEPA, and UK-India BTIA on the horizon, we're positioning every Indian seller to capture these historic global opportunities.
Our Core Values
Everything we build is guided by these principles.
India First
Every feature is designed for the realities of Indian business — from UPI payments to regional language support.
Simplicity
No technical expertise required. If a kirana owner can use it, we've succeeded.
Global Ambition
We believe every Indian business deserves access to global markets, not just the big exporters.
Trust & Transparency
No hidden fees, no dark patterns. What you see is what you get.
Growth Obsessed
Every feature we build must help sellers sell more, faster.
Seller Success
We succeed only when our sellers succeed. Their growth is our business model.
India's Global Trade Opportunity
India's trade agreements are opening unprecedented market access. Sell Around is built to help every Indian business capture it.
0% tariffs on 99% of Indian exports to 27 EU member countries — the world's largest single market with 440M consumers.
Duty-free access to UAE and the broader GCC market. India-UAE bilateral trade targeted at $100 billion by 2030.
The UK-India bilateral trade deal targets £120 billion in trade — fashion, textiles, tech, and food sectors benefit most.
AIFTA covers 10 ASEAN nations — Singapore, Malaysia, Thailand, Vietnam and more. 670M combined population.
India's manufacturing push aligns with global supply chain diversification away from China — driving export demand.
Built-in global trade tools, multi-currency support, and international buyer matchmaker — all in one platform.
Frequently Asked Questions
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