📖 Expert Guide

How to Sell Wholesale Online in India — B2B Guide 2026

How to Start Selling Wholesale Online in India

A step-by-step guide for Indian manufacturers, traders, and distributors to set up a wholesale B2B online store, find bulk buyers, and automate sales — all without a technical team.

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✅ 100% Free to Start 🇮🇳 Made for Indian Sellers 🌍 EU Export Tools Built-in 💬 WhatsApp Automation Included ⚡ Set Up in Under 10 Minutes

Step 1: Create Your B2B Wholesale Profile On Sell Around, set up your seller profile with:

Company name, GST number, MSME/UDYAM registration
Product categories and minimum order quantities
Wholesale pricing tiers (1-100 units, 100-500 units, 500+ units)
Bank account for direct payment collection

Step 2: List Your Products for Wholesale Buyers Create product listings optimised for bulk buyers:

Add wholesale price per unit vs retail price
Specify minimum order quantity (MOQ)
Add bulk discount structure (e.g., 5% off 500+ units)
Include packaging specifications and delivery timelines

Step 3: Get Discovered by Wholesale Buyers Sell Around's SEO-optimised product pages rank on Google for searches like 'wholesale [product] supplier India'. Your products get found by:

Domestic wholesale buyers and distributors
Export buyers (especially EU importers under India-EU FTA)
Digital agencies sourcing products for their clients

Step 4: Automate Wholesale Communication Use Sell Around's WhatsApp marketing to:

Send weekly price lists to registered wholesale buyers
Automate advance payment reminders
Send shipment tracking updates
Notify buyers when new stock arrives

Step 5: Scale with Analytics Track which products get the most wholesale enquiries, which buyer segments convert best, and optimise your pricing accordingly.

What You Get with Sell Around

Everything your business needs — marketplace, WhatsApp marketing, and EU export tools — all in one free platform.

B2B wholesale product listing with MOQ and bulk pricing

GST invoice generation for wholesale transactions

WhatsApp marketing to wholesale buyer database

Advance payment collection with UPI and NEFT

SEO-optimised listings for wholesale buyer discovery

Buyer verification and credit rating integration

Analytics — wholesale enquiry tracking and conversion

Why Indian Businesses Choose Sell Around

Reach domestic and international wholesale buyers online
No travel or trade fair costs to find buyers
Automate repetitive wholesale communication — save 4 hours/day
GST-compliant invoicing built-in
Free plan available — no upfront cost

Frequently Asked Questions

Answers to common questions Indian sellers ask about Sell Around.

Yes. Sell Around supports dual pricing — you can show different prices to verified wholesale buyers (who must register and verify their business) vs retail buyers. This prevents retail customers from accessing wholesale rates.

Sell Around integrates with UPI, NEFT, and RTGS for wholesale advance payment collection. You can request 30%, 50%, or 100% advance before dispatch. The platform generates GST-compliant invoices automatically.

Discover how Sell Around helps different types of Indian businesses.

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