The Challenge
Agra Leather Works manufactures leather bags, wallets, and accessories for both retail brands and bulk B2B buyers. With 60+ active buyers and 200+ orders per month, their process was entirely manual: WhatsApp enquiries, Excel tracking, phone calls for order confirmation, and bank transfer follow-ups. The owner, Vijay Gupta, was spending 5+ hours a day on order coordination. Two staff members were dedicated solely to WhatsApp order management. Mistakes were common — wrong sizes, missed orders, delayed payments. They needed systemisation without an expensive ERP.
The Sell Around Solution
Sell Around replaced their entire ad-hoc system. The B2B marketplace module gave all 60+ buyers a dedicated login to view their order history, place repeat orders, and track dispatch status — without calling the factory. The WhatsApp order bot captures: product code, quantity, size breakdown, and delivery address in a structured format, then auto-generates a proforma invoice. Razorpay integration allowed buyers to pay directly from the WhatsApp confirmation message. Sell Around's inventory module tracked stock in real time and sent low-stock alerts 7 days before projected stockout.
Why Indian Manufacturers Struggle with Order Management
Most Indian SME manufacturers are excellent at production but weak on process. Order management lives in WhatsApp chat groups, Excel files, and human memory. As volumes grow, this breaks down — errors increase, follow-ups pile up, and the owner becomes a bottleneck.
Sell Around's B2B portal gives buyers a professional experience — similar to what they'd get from a large supplier — while keeping the personalisation of WhatsApp communication.
The Inventory Alert System
One of the most impactful features for Agra Leather Works was the 7-day low-stock alert. Previously, they discovered stockouts when a buyer complained. Now, Sell Around predicts stockout dates based on order velocity and sends automated alerts to both the owner and the production manager 7 days before the projected stockout date — giving time to restock without disappointing buyers.
"We were drowning in WhatsApp messages and Excel sheets. Sell Around gave us a real order management system without the complexity of an ERP. Our buyers love the self-service portal — they're reordering without even calling us."