The Challenge
DigiGrow was a 6-person digital marketing agency in Ahmedabad managing social media and WhatsApp marketing for 8 SME clients. Owner Nikhil Patel wanted to scale to 50+ clients but faced a critical problem: there was no platform that let him manage multiple clients' WhatsApp marketing accounts, storefronts, and analytics from one dashboard. Each client required separate tools, separate logins, and separate subscriptions — making scaling expensive and complex.
The Sell Around Solution
Sell Around's Enterprise plan with multi-tenant architecture was exactly what DigiGrow needed. Under one agency account, Nikhil could create isolated sub-accounts for each seller client — each with their own storefront, WhatsApp workspace, product catalogue, and analytics dashboard. From his agency master dashboard, he could see performance across all 54 clients in real time, manage team assignments, and generate client reports. He offered Sell Around as a white-labelled service to his clients under the "DigiGrow Commerce" brand.
The Agency Opportunity in India's Digital Commerce Boom
India is adding 10 million new digital buyers every month. For digital agencies, this is a gold rush — but only if they can operate at scale. The old model of managing each client on separate tools doesn't work at 50+ clients.
Sell Around's multi-tenant architecture was designed specifically for agencies. Every client gets a fully isolated environment — no data leakage, no configuration conflicts — while the agency master view provides complete oversight.
How DigiGrow Onboards a New Client in 2 Hours
DigiGrow has built a standardised onboarding SOP using Sell Around: (1) Create sub-account from master dashboard (5 mins), (2) Import client product catalogue via CSV (30 mins), (3) Configure WhatsApp bot from a template (45 mins), (4) Set up 3 broadcast campaigns from templates (20 mins), (5) Live demo to client. Total: under 2 hours. The efficiency allows DigiGrow to profitably serve clients at a ₹15,000/month retainer — accessible to Indian SMEs but scalable to the agency's growth.
"Sell Around's multi-tenant architecture is the product we'd been waiting for. We can onboard a new seller client in 2 hours, set up their WhatsApp automation, launch their store, and start showing results in the same week. Our clients stay because they can see the ROI directly in their Sell Around dashboard."