The Challenge
Ramesh Textiles had been manufacturing premium cotton knitwear in Tirupur for 18 years. But their export sales were stuck at 12 containers per year — all through middlemen who took 8–12% commission. They had no direct relationship with EU buyers, no digital storefront, and zero WhatsApp marketing capability. When the India-EU FTA discussions accelerated in 2024, the owner, Mr. Ramesh Kumar, knew he needed to go direct — but had no idea how to reach German and Dutch textile importers without an expensive export agent.
The Sell Around Solution
Ramesh Textiles joined Sell Around in March 2025. Within one week, they had a complete B2B online store listing 47 product SKUs with GSM specifications, fabric compositions, and minimum order quantities. Sell Around's WhatsApp marketing team helped them set up a broadcast campaign to 2,400 contacts collected at trade fairs. The bot flow builder was used to create a product catalogue chatbot — buyers could browse the full collection, request samples, and get a quote without any human intervention. Sell Around then connected them to the EU Buyer Discovery network, where their products were matched to 14 verified EU importers in Germany, Netherlands, and Sweden.
The Tirupur Advantage — And How Sell Around Amplified It
Tirupur produces 46% of India's total cotton knitwear exports — worth over $4 billion annually. Manufacturers here have world-class production capability but often lack the digital tools to reach buyers directly. Sell Around bridges exactly this gap.
For Ramesh Textiles, the breakthrough came when a WhatsApp chatbot they built on Sell Around's no-code flow builder was shared in a German textile buyers' WhatsApp group. Within 48 hours, three EU importers had requested fabric samples — with no sales calls, no trade fair booth, and no middleman involved.
How the Sell Around Bot Works
The chatbot starts when a buyer sends "Hi" to the WhatsApp number. It shows a menu: Browse Products, Request Sample, Get Quote, View Catalogue PDF. Each option triggers a sub-flow. Buyers can complete the entire enquiry-to-sample-request journey in under 5 minutes — entirely on WhatsApp, in their language.
Within 3 months, the bot had handled 847 enquiries with a 34% sample conversion rate — far above the industry average of 8–12% at trade fairs.
"Sell Around gave us what 18 years of trade fair visits couldn't — direct relationships with EU buyers. We connected with a German importer in Hamburg who now places ₹22 lakh orders every quarter, all negotiated on WhatsApp."